![]() ![]() These vertical lines also represent the total support required by the service firm in delivering its services to the end customers. ![]() The supporting activities are shown in the form of vertical lines that originate from the support area and connect with other functional areas. These support activities are performed by entities in the organization who are not contacted employees but such support activities are important for successfully delivering the services. ![]() An internal line of interaction separates these processes from contact employees. Support processes are another vital component of the service blueprint. These can be in the form of tele-calling activities or activities that employees engage in to cater to customers as a part of their job roles. The activities which are below the line of visibility are explained. Related: Implication for Service Promotion ![]()
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